Privacy Policy

Last Updated: August 31, 2026

Point Taken respects your privacy and is committed to being transparent about how we collect, use, and protect your information.

This Privacy Policy explains what information we may collect when you visit the Point Taken website, create an account, place an order, contact us, sign up for communications, or otherwise interact with Point Taken.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, as well as certain information automatically generated when you use our website.

Information You Provide

When you place an order, create an account, contact us, sign up for emails, participate in a promotion, or otherwise interact with Point Taken, we may collect information such as: your name, billing address, shipping address, email address, telephone number, account information, order history, product preferences, customer-service communications, age or eligibility verification information when required, and other information you choose to provide.

Payment Information

When you make a purchase, payment information is processed through our payment-processing providers. Depending on the payment method used, the payment processor may collect information such as your credit or debit card number, expiration date, billing information, or other financial information necessary to complete the transaction. Point Taken receives information related to the transaction, such as payment status, transaction amount, payment method, and related order information. Payment information is handled in accordance with the policies and security practices of the applicable payment provider.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, pages viewed, referring website, approximate geographic location, date and time of visits, interactions with the website, and other technical or usage information. This information may be collected through cookies, pixels, analytics technologies, log files, and similar technologies.

2. How We Use Your Information

Point Taken may use information collected through the website to operate our business and provide our products and services. This may include processing and fulfilling orders, processing payments, arranging shipping and delivery, communicating about purchases, providing customer service, maintaining customer accounts, processing returns or refunds, preventing fraud, verifying purchasing eligibility where appropriate, improving our website, understanding which products and pages customers find interesting, managing promotions, sending marketing communications when permitted, maintaining website security, complying with legal obligations, and enforcing our Terms & Conditions. We may also use aggregated or de-identified information to better understand our customers and improve Point Taken's products, website, marketing, and operations.

3. Cookies and Similar Technologies

Point Taken and companies that provide services to us may use cookies and similar technologies to operate and improve the website. Cookies are small files or pieces of information stored on or associated with your browser or device. Cookies may be used to remember items in your shopping cart, keep you signed into an account, remember preferences, understand website traffic, measure website performance, detect security issues, and understand the effectiveness of advertising or marketing. Some cookies are necessary for the website to function properly. Others may be used for analytics, personalization, or advertising. Where required by applicable law, you may be provided with controls that allow you to manage certain categories of cookies. You can also manage cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the Point Taken website.

4. Analytics and Advertising

Point Taken may use analytics services to understand how visitors use our website. We may also use advertising and marketing services that help us measure advertising performance or show advertisements that may be more relevant to potential customers. These providers may use cookies, pixels, device identifiers, or similar technologies to collect information about interactions with our website and, depending on the service, interactions with other websites or online services. Under certain state privacy laws, some forms of information sharing for targeted advertising may be legally considered a "sale," "sharing," or use of personal data for targeted advertising even when no money is exchanged for the personal information. Where required by applicable law, Point Taken will provide consumers with available methods to opt out of these activities.

5. How We Share Information

Point Taken may share personal information with companies that perform services necessary to operate our business. These may include website hosting providers, e-commerce technology providers, payment processors, shipping and delivery companies, email and communications providers, analytics providers, advertising providers, fraud-prevention providers, customer-service systems, accountants, attorneys, technology providers, and other vendors that support our operations. We may also disclose information when reasonably necessary to comply with a law, court order, subpoena, governmental request, investigation, or other legal process; protect the rights, property, or safety of Point Taken, our customers, or others; investigate fraud or unlawful activity; or enforce our agreements and policies. If Point Taken is involved in a merger, acquisition, financing, sale of assets, restructuring, or similar business transaction, information may be transferred as part of that transaction in accordance with applicable law.

6. Sale and Sharing of Personal Information

Point Taken does not intend to operate as a data broker or make the sale of customer personal information a primary part of our business. However, as described above, certain advertising, analytics, and marketing technologies may involve sharing information with third parties in ways that some state privacy laws define as a "sale," "sharing," or targeted advertising. Where applicable, customers may request to opt out of these activities. If Point Taken does not engage in an activity covered by a particular opt-out right, we will not process an opt-out request for an activity that we do not perform.

7. Your Privacy Choices

You may unsubscribe from promotional emails by using the unsubscribe link included in those messages. Even if you unsubscribe from marketing communications, we may continue sending transactional or service-related communications regarding your orders, account, returns, customer-service requests, security matters, or other necessary business communications. You may also be able to manage cookie and advertising preferences through controls provided on our website or through your browser or device settings.

8. State Privacy Rights

Depending on where you live and whether a particular privacy law applies to Point Taken, you may have certain rights regarding your personal information. These rights may include the right to confirm whether we process your personal information; request access to personal information; request correction of inaccurate information; request deletion of personal information; obtain a portable copy of certain information; obtain information regarding certain third parties to whom information has been sold where required; and opt out of the sale of personal information, targeted advertising, or certain types of profiling. Not every right applies in every circumstance, and applicable laws may contain exceptions. We may need to verify your identity before fulfilling certain requests. You may also designate an authorized agent to submit certain requests where permitted by applicable law. We may require verification of the agent's authority and, when appropriate, verification directly from you. We will not unlawfully discriminate against you for exercising applicable privacy rights.

9. Connecticut Residents

Connecticut residents may have rights under the Connecticut Data Privacy Act when that law applies to Point Taken and the particular processing activity. Applicable rights may include access, correction, deletion, portability, information regarding certain third parties to whom personal data has been sold, and the ability to opt out of the sale of personal data, targeted advertising, and certain profiling activities. Where legally required, Point Taken will also recognize qualifying universal opt-out preference signals, such as Global Privacy Control, for applicable browser-based sale or targeted-advertising opt-out requests. Privacy requests may be submitted using the contact information provided at the end of this Privacy Policy or through any privacy-request mechanism made available on our website.

10. Do Not Sell or Share My Personal Information

Where required by applicable law, Point Taken will provide an accessible method for consumers to opt out of activities that legally constitute the sale or sharing of personal information or processing for targeted advertising. If a "Do Not Sell or Share My Personal Information," "Your Privacy Choices," or similar link appears on our website, you may use that link to submit your preference. Point Taken will honor applicable requests in accordance with the law.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and for legitimate business purposes. The amount of time information is retained may depend on the type of information and why it was collected. For example, we may retain order and transaction records for accounting, tax, fraud-prevention, warranty, customer-service, and legal purposes. We may retain certain information when necessary to comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, or protect Point Taken's legal rights. When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.

12. Data Security

Point Taken takes reasonable administrative, technical, and physical measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. We also rely on reputable service providers to help operate portions of our website, payments, e-commerce systems, and other technology. However, no website, network, database, or method of electronic transmission can be guaranteed to be completely secure. Customers should use appropriate precautions when creating passwords, accessing accounts, and transmitting information online. If you believe your Point Taken account or personal information may have been compromised, please contact us promptly.

13. Children's Privacy

The Point Taken website and the products we sell are not directed to children. Point Taken does not knowingly collect personal information online from children under 13. Individuals who do not meet the applicable legal age requirements for purchasing our products may not place orders. If we become aware that personal information from a child has been collected in violation of applicable law, we will take reasonable steps to delete it. Parents or guardians who believe a child has provided personal information to Point Taken may contact us using the information below.

14. Age and Identity Verification

Because Point Taken sells knives and other edged products, certain orders may require age, identity, or eligibility verification. If verification is required, information may be collected directly by Point Taken or through a third-party verification provider. Information collected for verification purposes will be used to determine eligibility, prevent unlawful transactions, comply with applicable requirements, and protect Point Taken and its customers. Third-party verification providers may process information according to their own privacy policies. Point Taken will seek to collect and retain only the verification information reasonably necessary for the applicable purpose.

15. Third-Party Websites and Services

Our website may contain links to websites, social-media platforms, payment services, shipping providers, or other services operated by third parties. Point Taken does not control the privacy practices of those third parties. When you leave our website or interact directly with a third-party service, that company's privacy policy and terms may apply. We encourage customers to review the privacy practices of third-party services they choose to use.

16. Social Media

Point Taken may maintain accounts or pages on social-media platforms. If you interact with Point Taken through a social-media service, that platform may collect and process information according to its own privacy policies. Information you make publicly available on social-media platforms may also be visible to Point Taken and other users.

17. Email and Marketing Communications

Customers may choose to receive information from Point Taken about new products, Blade of the Week selections, promotions, special offers, events, or other news. You may unsubscribe from promotional email communications at any time using the unsubscribe link contained in the message. Unsubscribing from promotional messages will not prevent us from sending communications necessary to complete or service a transaction. If Point Taken offers SMS/text-message marketing in the future, additional disclosures and consent terms may apply.

18. Changes to This Privacy Policy

Point Taken may update this Privacy Policy periodically to reflect changes in our website, business practices, technology, service providers, products, or applicable law. When material changes are made, we will update the "Last Updated" date at the top of this page and provide any additional notice required by applicable law. We encourage visitors to periodically review this Privacy Policy.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact:

Point Taken

100 Lawton Street

Torrington, CT 06790

Email: info@pointtakenblades.com

For privacy requests, please include enough information for us to understand and respond to your request. We may ask for additional information when reasonably necessary to verify your identity.

Point Taken believes your personal information should be treated responsibly. We collect and use information to operate our business, fulfill your orders, improve your experience, and keep Point Taken running safely and efficiently.